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The benefits of blogging for business are now too much to ignore. In fact, if you’re not blogging then you’re LOSING money.
Here’s why… I’ve been blogging for the last 12 months or so. I’ve also set up a number of blogs for my clients. Here’s what’s happened… these blog websites have generated MORE Leads, MORE Traffic, and MORE Clients than any traditional style of website could imagine.
One thing you MUST understand: Blogging is no longer a choice. If you’re online and you WANT traffic, attention, great search engine rankings and PROFITS then you simply MUST have a Blog!
The other day I found some interesting statistics on Blogging (source BlogWorldExpo.com) It’s an American site so some stats are relevant to that part of the world…
- Over 12 million American adults currently maintain a blog.
- More than 147 million Americans use the Internet.
- Over 57 million Americans read blogs.
- 1.7 million American adults list making money as one of the reasons they blog.
- 89% of companies surveyed say they think blogs will be more important in the next five years.
- Technorati is currently tracking over 70 million blogs .
- Over 120 thousand blogs are created every day .
- There are over 1.4 million new blog posts every day .
- 22 of the 100 most popular websites in the world are blogs .
- 37% of blog readers began reading blogs in 2005 or 2006 .
- 51% of blog readers shop online .
- Blog readers average 23 hours online each week .
So YES… Blogs are a pretty big deal!
Here’s what I find interesting. There’s a whole pile of people out there who read Blogs and over 51% of them admit to shopping online. And they spend a lot of time reading stuff on the internet each and every week!
If you’re in any sort of business you’d want to get a piece of that.
I want to talk a little about traffic to your website. I’m a great fan of getting FREE traffic from search engines. And if you have a website then you damn well want it to be visible in the search engines. You don’t want it to be on page 10 of search results, you want it to be on the front page.
Now, the traditional style of website might get some sort of ranking for it’s main keyword. Here’s an example… you’re a Personal Fitness Trainer in the city of Perth, so you might get a search engine ranking for “Personal Trainer, Perth”
And you may get some traffic as a result of that search engine ranking.
But what about all the associated search terms eg. personal fitness trainer, weight based training, aerobic training, gym training etc.
Here’s where Blogging comes in. By simply providing content to your Blog based on those wide ranging keyword terms, you can just about guarantee some sort of placement… quickly and cheaply!
Consider this… I have a Salon Marketing Blog. I’ll go and research a keyword and then write some content based on that keyword. Within 30 minutes (sometimes quicker) that article will be present in the search engines with a great ranking.
Is that a little “far fetched”? A good ranking in Google within 30 minutes of publishing the Blog Post?
Well… here’s my latest article titled “Blogging For Salons”. I just searched google for that keyword I was ranked 2 and 3 for that keyword.
And experts in search engine optimization (SEO) agree:
“You simply must have an ongoing stream of valuable content to attract the most free traffic available in your niche through the search engines. There’s no better platform for publishing and organizing that content than a well-built blog.”
Effective Blogging for Business is “marketing on steroids” for your online business.
Here’s a great resource for you… I’ve just written a 14 page FREE report titled “Blogging For Business – Dominate Your Online Marketplace”. You can download it here…
http://www.smartprofitsites.com/blogging-for-business
And in that report I give you a few Case Studies on how Blogging For Business is being used by some of my clients.
Go and grab your copy of it now!
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- Keyword Research Tools Revealed
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- Traditional Website, Online Sales Letters, Blog. Which Strategy Works For You?
About The Author
David Glendinning is a business coach and specializes in website design for Direct Response Marketers. Visit his blog and signup free for response- boosting online web strategies that pull in the orders and pay $$$ into your cash register. Go to Direct Response Website Marketing Tips








